The official website started in 2005. The website was designed to inform Kate Bush fans the way the official fanclub did in earlier years.

The first version was created in HTML and Macromedia Flash to promote the album Aerial (and later the song Lyra on the soundtrack album of The Golden Compass).

The second version was designed in 2011 and was launched concurrently with the first release on the Fish People label, the album Director’s Cut. The design was used for twelve years, with little changes to reflect current events, such as the release of 50 Words For Snow, the Before The Dawn concerts, the Before The Dawn album and the release of the Remastered box sets.

In 2023 the latest design was launched, coinciding with the new design of the Fish People label and the release of new “unlimited” editions of all of Kate’s albums on coloured vinyl.